Search Engine Optimization (SEO)
Manage SEO easily with xCatalyst
Making adjustments to improve organic search engine ranking is easy with xCatalyst. xCatalyst empowers non-technical staff to immediately update key SEO and web page attributes such as page titles, navigation labels, page descriptions, key words and Alt Tags.
Key Factors and Functions
SEO Web Page Attributes
Each search engine uses its own proprietary algorithm to index and rank web content, making it difficult to have a "one size fits all" SEO.
Visible Copy - Content is King
Content (visible copy) weighs heavily and is considered one of the primary areas of search engine optimization and marketing. Content should be written in a way that grabs the users' attention, while utilizing your targeted keywords and keyword phrases.
Page Title Element
The page title element is one of the most important factors for ranking highly in the search engines. This is what shows up in most search results as a link back to your page.
META Description Tag (Metadata)
The META description tag also shows up in many search engine results.
META Keywords Tag (Metadata)
For those search engines that are META enabled, such as with xCatalyst, the META keywords tag is one of the most important areas after the page title and page description.
Heading Tags
At least one heading tag should appear at the top of your page and be well written using prime keywords and keyword phrases.
Alt Attribute
The Alt attribute is indexed by the search engines and is critical to make your site 508 compliant (accessible to people with disabilities) according to xCatalyst standards.
Hyperlinked Text
Link text should be concise, use keywords and phrases, and follow the same structure as the graphic navigation.
File Naming
Many of the search engines indexing file names and using relative keywords in this area will play a role in your overall search engine marketing strategy. Always use hyphens (-) to separate the words in your file names, use all lower case for file naming; this includes images too.
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Rice University
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