Communication

Integrated e-marketing delivers the full power of the Internet.

Establishing an effective web presence requires much more than just content management. The fact is, however, that the vast majority of websites don't make the most of the Internet's potential for interactivity and one-to-one dialogue with site visitors.

Association Catalyst provides a powerful group of communication tools that will boost your organization's capabilities to keep your constituents engaged, connected and informed. Tight integration with other xCatalyst modules makes xCatalyst a true enterprise-wide communications solution.

Key Features

• Create, schedule and send broadcast e-mail communications confident that your e-communication will be delivered at specific times to the intended recipient and not blocked by spam filters. 
• The e-mail list management tools make it easy to create and manage targeted e-mail lists. Convenient opt-out features enable recipients to remove themselves from e-mail lists. Tight integration with the form tool allows respondent e-mails to be funneled to multiple e-mail lists.
• Interactive calendars make it easy for your organization to communicate event information. Create sub-calendars to provide additional collaboration between affinity groups.
• Create and schedule multiple event notifications to targeted e-mail lists to ensure your event is publicized to all constituents.
• The dynamic form tool eliminates time-consuming and repetitive tasks associated with creating forms and managing results. Easily create forms and surveys that store results in the database, eliminating duplicate data entry. Create personalized auto-replies and automatically route respondents into targeted e-mail lists. 
• The news story and press release management system simplifies and automates news life cycle management from release to archiving. The Rich Text editor allows non-technical people to create news stories. Schedule publication and expiration dates in advance to ensure timely delivery and prevent stale content. The system also provides online visitors with the convenience of searching your organization's news archives by key word or category.
• Web polls engage website visitors and provide an engaging mechanism for you to promote user interaction. Polls are important because they provide a way for your constituents to share ideas and vote on topics of your choosing.
• The photo gallery tool makes creating and maintaining image galleries a snap. The gallery tool eliminates technical hurdles and time-consuming image pre-processing for Internet compatibility. Automatically create thumbnails from images as they are uploaded directly from your desktop.
• Website traffic reports provide information on how visitors react to your website and will help you understand if your web presence is meeting your constituent needs. Association Catalyst includes website traffic analysis reports on demand. Traffic reports can also help measure the effectiveness of your marketing initiatives.

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